Great design does not only make sense, it makes a difference. Design, when seen as a service, is more than likely trivial, and visably unconsidered. Those who place design as a primary consideration, making it a necessity and not a service, are in the business of culture production, as opposed to culture consumption. Gilgamesh works with good people who appreciate this perspective, and therefore have the power to influence culture.
This Cuneiform tablet (was an ancient invoice of sorts, likely inscribed during the reign of mythical Sumerian king, Gilgamesh. It is one of the earliest examples of written language and visual communication – an ancestor to the field we know today as Graphic Design.
The method behind
The perspective that we share with the great people that work with us.
Every great project needs a foundation. From the introductory brief, to reseearch and planning processes, and building relationships – a holistic understanding of any given project needs to be achieved.
Wholeness in understanding should lead to findings, based upon solid observation skills. Findings should evolve into insights, and clear context should be the result; creating a clear path from insights to the final concept.
A creative strategy needs to kick-in once context has been realised, piecing together a design system, tactical approach, tone-of-voice and visual language – all leading to a grounded positioning and clear message.
The bridge between strategy and creativity, a concept is the backbone of any given project. When comprehension, context, and communication are coherent, flowing into a resolved positioning and message, the culmination should be a solid concept.
Once a concrete concept has been formulated it becomes possible to craft relevant and meaningful content. From the chosen channels to the touch points within them, aesthetically pleasing and ethically appealing content falls-in-line with the relatable story that a concept will seed.
A well resolved execution always manifests itself when craft is based on a strong concept (substance, or story). A project based squarely on craft alone (surface, or style) always lacks substance. Gilgamesh strives to strike a balance between substance and surface, always choosing quality over quantity.