Great design makes sense, and it makes a difference. Design, when seen as a service, has a greater chance of becoming trivial, lacking consideration. Those brands that place emphasis on design, and see it as a necessity and not a service, are in the business of culture production, as opposed to culture consumption. Gilgamesh endeavors to work with healthy brands who appreciate this perspective, and therefore have the power to influence culture.
This Cuneiform tablet (was an ancient ledger, likely inscribed during the reign of mythical Sumerian king, Gilgamesh. It is an early example of written language, visual communication, recorded history and the distribution of ideas on mass. It is a testament to how information can be manipulated; how truth becomes legend, and legend becomes myth. It is also, arguably, an ancestor to the field’s we know today as Graphic Design and Typography. This chunk of branded rock is symbolic of what Gilgamesh is and does.
The method behind our madness?
Every great project needs a foundation. From the introductory brief, to reseearch and planning processes, and building relationships – a holistic understanding of any given project needs to be achieved.
Wholeness in understanding should lead to findings, based upon solid observation skills. Findings should evolve into insights, and clear context should be the result; creating a defined path that starts with insights and ends with a core concept.
A creative strategy needs to kick-in once context has been realised, piecing together a design system, tactical approach, tone-of-voice and visual language – all leading to a grounded positioning and clear message.
The bridge between strategy and creativity, a concept is the backbone of any given project. When comprehension, context, and communication are coherent, flowing into a resolved positioning and message, the culmination should be a solid concept.
Once a concrete concept has been formulated it becomes possible to craft relevant and meaningful content. From the chosen channels to the touch points within them, aesthetically pleasing and ethically appealing content falls in-line with the relatable story that a concept will seed.
A well resolved execution always manifests itself when craft is based on a strong concept (substance, or story). A project based squarely on craft alone (surface, or style) always lacks substance. Gilgamesh strives to strike a balance between substance and surface, always choosing quality over quantity.