The Braamfontein Brewery is a failed attempt to start a craft beer brewery in Johannesburg, South Africa. Two craft beer ranges were planned, Old Dirty Bastard and I Salute You! Being Braamfontein-based, drawing upon the colonial history of the geography, the image of Lord Kitchener was appropriated as an almost satirical, tongue-in-cheek, icon for the brand, channeling a bit of Austin Powers. The overall theme was centered upon World War 1 and 2 imagery and aesthetics.
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