Braamfontein Brewery.

The Braamfontein Brewery is a failed attempt to start a craft beer brand in Braamfontein, a trendy, slightly dirty, cultural section in the heart of Johannesburg, South Africa. Two craft beer ranges were planned, Old Dirty Bastard and I Salute You! Being Braamfontein-based, drawing upon the colonial history of the area, the image of Lord Kitchener was appropriated as an almost satirical, tongue-in-cheek, icon for the brand, channeling a bit of Mike Meyers’ infamous movie character, Austin Powers.

The actual craft beer was not planned to be made in Braamfontein itself but rather produced in partnership with an award-winning brewery in Cullinan (an old mining town just outside Johannesburg famous for the Cullinan diamond), called The Cockpit Brewery. Hence the overall theme, which was centered upon World War 1 and 2 imagery and aesthetics. The craft beer would only be available at various venues and events in Braamfontein.


2012 – 2014


  • Branding
  • Packaging Design

Technology & Tools

  • Adobe Illustrator
  • Adobe Photoshop

Old Dirty Bastard.

Old Dirty Bastard was conceptualised to be one of two sub-brands for Gilgamesh’s failed Braamfontein Brewery project. Seen here, proposed labels and packaging design. The underlying theme here is World War aircraft, referencing the British Spitfire, US Northrop P-61 Black Widow, and the German Fokker.

I Salute You!

I Salute You! is the second range of two product ranges proposed for Gilgamesh’s failed attempt to start a brewery in Braamfontein, Johannesburg. The underlying theme here references classic early 20th-century beer label design, particularly designs from the time of World War 1.


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Graphic Design
Packaging Design
Publication Design
Web Design
Creative Strategy

Live Design, Breathe Culture·

Live Design, Breathe Culture·

Live Design, Breathe Culture·

Live Design, Breathe Culture·

Live Design, Breathe Culture·