The Braamfontein Brewery is a failed attempt to start a craft beer brewery in Johannesburg, South Africa. Two craft beer ranges were planned, Old Dirty Bastard and I Salute You! Being Braamfontein-based, drawing upon the colonial history of the geography, the image of Lord Kitchener was appropriated as an almost satirical, tongue-in-cheek, icon for the brand, channeling a bit of Austin Powers. The overall theme was centered upon World War 1 and 2 imagery and aesthetics.
Scope
- Branding
- Packaging Design
Technology & Tools
- Adobe Illustrator
- Adobe Photoshop
Old Dirty Bastard
Old Dirty Bastard (ODB), was conceptualised to be one of two sub-brands for the failed Braamfontein Brewery project. Seen here, proposed labels and packaging design. The underlying theme here is World War aircraft, referencing the British Spitfire, US Northrop P-61 Black Widow, and the German Fokker.
I Salute You!
I Salute You! (ISY!) Craft Beer labels and packaging design. ISY! forms part of a failed attempt to start a Braamfontein brewery in Johannesburg. Two craft beer ranges were planned, Old Dirty Bastard and I Salute You! The underlying theme here references classic early 20th-century beer label design, particularly designs from the time of World War 1.
