The Braamfontein Brewery

The Braamfontein Brewery is a failed attempt to start a craft beer brewery in Johannesburg, South Africa. Two craft beer ranges were planned, Old Dirty Bastard and I Salute You! Being Braamfontein-based, drawing upon the colonial history of the geography, the image of Lord Kitchener was appropriated as an almost satirical, tongue-in-cheek, icon for the brand, channeling a bit of Austin Powers. The overall theme was centered upon World War 1 and 2 imagery and aesthetics.

Scope

  • Branding
  • Packaging Design

Technology & Tools

  • Adobe Illustrator
  • Adobe Photoshop

Old Dirty Bastard

Old Dirty Bastard (ODB), was conceptualised to be one of two sub-brands for the failed Braamfontein Brewery project. Seen here, proposed labels and packaging design. The underlying theme here is World War aircraft, referencing the British Spitfire, US Northrop P-61 Black Widow, and the German Fokker.

I Salute You!

I Salute You! (ISY!) Craft Beer labels and packaging design. ISY! forms part of a failed attempt to start a Braamfontein brewery in Johannesburg. Two craft beer ranges were planned, Old Dirty Bastard and I Salute You! The underlying theme here references classic early 20th-century beer label design, particularly designs from the time of World War 1.

Contact

+27 (0)72 383 5091
info@gilgamesh.co.za

Services

 

Branding
Graphic Design
Packaging Design
Publication Design
Web Design
Creative Strategy

Live Design, Breathe Culture·

Live Design, Breathe Culture·

Live Design, Breathe Culture·

Live Design, Breathe Culture·

Live Design, Breathe Culture·