The Braamfontein Brewery is a failed attempt to start a craft beer brand in Braamfontein, a trendy, slightly dirty, cultural section in the heart of Johannesburg, South Africa. Two craft beer ranges were planned, Old Dirty Bastard and I Salute You! Being Braamfontein-based, drawing upon the colonial history of the area, the image of Lord Kitchener was appropriated as an almost satirical, tongue-in-cheek, icon for the brand, channeling a bit of Mike Meyers’ infamous movie character, Austin Powers.
The actual craft beer was not planned to be made in Braamfontein itself but rather produced in partnership with an award-winning brewery in Cullinan (an old mining town just outside Johannesburg famous for the Cullinan diamond), called The Cockpit Brewery. Hence the overall theme, which was centered upon World War 1 and 2 imagery and aesthetics. The craft beer would only be available at various venues and events in Braamfontein.
Year
2012 – 2014
Scope
- Branding
- Packaging Design
Technology & Tools
- Adobe Illustrator
- Adobe Photoshop
Old Dirty Bastard.
Old Dirty Bastard was conceptualised to be one of two sub-brands for Gilgamesh’s failed Braamfontein Brewery project. Seen here, proposed labels and packaging design. The underlying theme here is World War aircraft, referencing the British Spitfire, US Northrop P-61 Black Widow, and the German Fokker.
I Salute You!
I Salute You! is the second range of two product ranges proposed for Gilgamesh’s failed attempt to start a brewery in Braamfontein, Johannesburg. The underlying theme here references classic early 20th-century beer label design, particularly designs from the time of World War 1.
Specialities