TeaUp

The energy drink market is oversaturated and people have the perception that healthy sports drinks don’t actually give you energy. Gilgamesh was tasked to create an identity system and packaging for a proposed high-end energy drink, aimed at golfing aficionados, called TeaUp. The packaging had to be environmentally friendly and fully compostable. In keeping with its mission of environmental awareness, placing health as its essence, TeaUp as a sporting brand needed to achieve the lowest possible carbon footprint, and on top of that the lowest achievable calories, using the freshest possible seasonal ingredients.

Aside from being healthy (100% natural with no preservatives), TeaUp had to use locally sourced products (if it is not in season, it’s treason). To further emphasise environmental awareness and a low carbon footprint, the packaging had to use compostable paper bottles instead of plastic. The brief also asked for a proposal for the only fleet of electric delivery vehicles in the country. The logo needed to be conceptually literal, incorporating aspects of tea and golf. Health, energy, the environment, and the zen-like discipline that comes with the game of golf was the core message: “Pure Zenergy”.